This project presents a Portuguese book-and-activity subscription developed for young readers in families living in the United States. Each month, subscribers receive carefully curated books by Brazilian authors, paired with an educational activity that brings the story to life. Playful and engaging by design, the subscription creates meaningful opportunities for families to connect with the Portuguese language at home.
INSPIRATIONS
Elements and colors of the Brazilian flag come to life, in a playful way, through characters created exclusively for the brand, as part of the branding. Each one tells a story, expresses a personality and bears the names of great authors of Brazilian national children’s literature. An invitation to young readers to identify themselves, connect, make new friends and create imaginary stories.
IT’S ALL IN THE DETAILS
