For Intertours, we developed a branding concept deeply rooted in the natural beauty of Madeira. At its core is the Pterodroma madeira, a rare seabird native to the island, symbolizing exploration and a connection to nature. The visual identity features a vibrant color palette inspired by the lush landscapes, rich biodiversity, and joyful spirit of Madeira. This approach not only highlights the travel agency’s local focus but also creates an inviting and authentic brand experience.