Go Parents is a physical and digital space in Lisbon, with courses, workshops and pre- and post-natal consultations for all types of families. They have great tutors and experts willing to help parents who immigrated to Portugal to adapt and find enough information to be more confident and happy in the new country they now call home.
GRAPHICS
We created a flexible illustration system for Go Parents’ playful visual language. To bring a sense of fun to the brand, we hid smiling faces in every graphic we designed. Can you spot them? 😉
INSPIRATIONS
Swallow
It is a symbol of happiness, love, protection and joy. It can also represent freedom and migration. Male and female swallows are identical in appearance, which makes them a perfect symbol of how we see all families as equal.
Sunrise
The coming of light is a symbol of birth and rebirth, of awakening. It marks the beginning of a new day, with new hopes and desires. It is an opportunity to start something great and new.
Origami
It is fun, engaging and constructive, with incredible educational benefits. Children love making paper airplanes or a boat (yes, those are origami too!).
IT’S ALL IN THE DETAILS
