1 – Branding questionnaire
This is the first deliverable and consists of a set of questions intended to collect insights and information about the clients expectations for the naming and branding. 

2 – Moodboard
The moodboard is a document containing some compositions of visual references that represents different visions for the branding. It is intended to help the client to choose the visual mood that aligns with the expected result for the branding.

3 – Branding (first round)
This is where the first logo suggestion will be presented. Created based on the briefing and feedback from the moodboard, this presentation contains one branding suggestion. Our branding work has a “one concept approach” which basically means that the result of our research, development and considerations is down to one option for round.

4 – Branding  (Second round)
If the branding concept is not approved on the first round, or requires changes, a second presentation will be prepared, with a new proposal or the required adjustments. If the second branding option is approved, we go forward to the final delivery. If the second round is approved, but needs some changes, the client still can require adjustments, as long as the main visual concept remains. If none of the brandings is approved, additional costs may apply for a new round (it never happened).

5 – Final delivery
With the proposal approved, the final files and branding guidelines will be prepared and uploaded to a shared folder for download.